PERANCANGAN DAN PEMBUATAN VIDEO PROMOSI SINERGI COWORKING SPACE MENGGUNAKAN METODE MOTION GRAPHIC DAN LIVE SHOOT

Taufiq Afrizzal, Dina Maulina
UNIVERSITAS AMIKOM YOGYAKARTA.2020

A B S T R A C T

Multimedia is one of the information technology products that exist. Multimedia can also be used in the field of marketing, namely to promote or advertise a company's products or services. Media promotion to communicate information about the product and influence consumers to buy it but the promotion efforts at synergi so far only use Instagram to share they are picture and insta story, that have not been accompanied by videos and other effects to make it look interesting, if the promotion only uses photo testimonials and stories from customers then the information is not delivered optimally to the public.

The purpose of this research is to design and create video promotion of synergi cowork using the Motion Graphic and Live Shoot method. This study uses a SWOT analysis method (Strength, Wekness, Opportunity, Threat) for primary data collection by observation and interview, , research subjects are responsible for the management of synergy cowork and network space.

Results is aspects of the information can be conveyed with good results and aspects of the display with very good results. Time management of multimedia makes easy process in this video from the beginning to the end so that it is expected to attract customer to come and make events, promotions and information can be conveyed well to the public.

Keywords: Multimedia, Media Promotion, Motion Graphic, Liveshoot

CategoryUndergraduate Thesis
Posted Date11 Januari 2020
Modified Date11 Januari 2020
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