PERANCANGAN DAN PEMBUATAN IKLAN TELEVISI WISATA EDUKASI PANORAMA CANDI GEBANG

M. Firdaus Pradana, Bayu Setiaji
UNIVERSITAS AMIKOM YOGYAKARTA.2019

A B S T R A C T

Gebang Temple is a temple located in the Gebang area, Wedomartani, Ngemplak District, Sleman Regency. Approximately 11 kilometers from downtown Yogyakarta. The discovery of this Hindu heritage temple originated from the discovery of a statue of Ganesha by local residents in November 1936. The Gebang temple is one of the small temples in Yogyakarta, where the building has only dimensions of 5.25m x 5.25m with a height of 7.75m and has building materials from andesite .

In this thesis, the author tries to analyze the problems that exist, namely by using a SWOT analysis to find out how much strength, weakness, opportunity and threat to Gebang Temple tourism objects as educational tourism.

The results of this study are expected to be able to explore the potential of Gebang Temple Educational Tourism and are expected to become a medium of information in terms of delivering, introducing or promoting as well as an effort to increase tourist interest from the cultural and character aspects of local communities while maintaining environmental sustainability.

Keywords: Advertising, television advertising, tourism, multimedia, promotion.

CategoryUndergraduate Thesis
Posted Date31 Desember 2019
Modified Date31 Desember 2019
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