PERANCANGAN DAN PEMBUATAN VIDEO IKLAN SEBAGAI MEDIA PROMOSI PADA NEW STAR TRANSWISATA DENGAN MENGGUNAKAN TEKNIK LIVE SHOOT DAN MOTION GRAPHIC

Wahibul Mustofa, Bernadhed
UNIVERSITAS AMIKOM YOGYAKARTA.2019

A B S T R A C T

Multimedia is the use of computers to present and combine text, sound, images, animation, audio and video with tools and connections (links) so that users can navigate, interact, work and communicate. New Star Transwisata is a company that provides tourism services in the district of Ponorogo. In the promotion process, New Star Transwisata relies on media such as Facebook, Instagram, brochures and using traditional methods. But in this way it turns out there are still many people who do not know the information about the New Star Transwisata. Therefore, New Star Transwisata wants to add a new media that will be used for promotion, namely by advertising videos.

By designing and making a video ad that can be used as a promotional medium. By using video advertising as a promotional medium, it is intended that the public be more aware of information about the company and ultimately be interested in using its services.

The advertisement video for the New Star Transwisata company will be aired on the local TV station RBTV, and for the use of the next video advertisement it will be submitted entirely to the New Star Transwisata company.

Keywords: New Star Tourism, Video advertising, Media Promotion, Television, Live Shoot, Motion Graphic

CategoryUndergraduate Thesis
Posted Date30 November 2019
Modified Date30 November 2019
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