AD MAKING WARONG KAFEIN YOGYAKARTA AS A PROMOTION AND INFORMATION

Noval Aditya Aji, M. Rudyanto Arief
UNIVERSITAS AMIKOM YOGYAKARTA.2019

A B S T R A C T

Caffeine Warong Yogyakarta is a shop located in the province of Yogyakarta Special Region, precisely in Bantul regency. This shop is engaged in Coffee & Tea, Also serving typical food originating from the province of West Kalimantan. In developing its business, Warong Kafein Yogyakarta carries out promotions such as other stores. The forms of promotion are using Stickers and social media like Instagram. The media currently used is Considered sufficient, but has not been Able to deliver promotions and complete information, as well as advantages that cannot be displayed such as product visualization.

In this thesis, an analysis of the existing problems is Carried out, and Provides a solution in the form of creating a video advertising techniques by combining the live shoot and motion graphic techniques as promotional and information media. This technique is expected to be Able to present the data visualization using simple images, videos or graphics of information without reducing existing information and as a supporter of old promotional media. Using pre-production, production, post-production and design methods. The analytical methods are in the form of a SWOT analysis (Strength, Weakness, Opportunities, and Threats) and needs analysis.

The results of the study were in the form of advertising videos intended to support the presentation of promotions and information on Warong Caffeine Yogyakarta. Packaging visualization with advertising videos will be Able to Clearly Convey information about Warong Kafein Yogyakarta.

Keywords - Multimedia, Advertising videos, live shoot, and Motion Graphic,

CategoryUndergraduate Thesis
Posted Date30 September 2019
Modified Date30 September 2019
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