MAKING CHOP CHOP CHICKEN ADS AS A PROMOTION MEDIA

Rainda Randika, Bhanu Sri Nugraha
UNIVERSITAS AMIKOM YOGYAKARTA.2019

A B S T R A C T

Chicken Chop Chop is a business in the culinary field. This business located in Sleman, Yogyakarta was founded by Lusy and his friends from the alumni of STIE YKPN Yogyakarta, where the business was only implemented in 2017. The new Chop Chop Chicken has one store outlet, precisely on Jalan Sepak Bola No. 121, Dropping, Condongcatur, Depok, Sleman, Yogyakarta and do not have a branch.

In this thesis, the analysis of the existing problems is carried out and provides a solution in the form of video advertising by combining liveshoot techniques and stopmotion techniques as a promotional medium for Chop Chop Chicken.

Making an ad video that aims to introduce the superiority of the Chop Chop Chicken to attract more enthusiasts so that Chop Chop Chicken can become the first choice in the hearts of its customers.

Keywords: Multimedia, video ads, liveshoot, stopmotion.

CategoryUndergraduate Thesis
Posted Date30 September 2019
Modified Date30 September 2019
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