DESIGN AND MAKING OF COMPANY PROFILE VIDEO AS A PROMOTION MEDIA AT YATS COLONY HOTEL YOGYAKARTA

Firstian Dimas Yogatama, M. Rudyanto Arief
UNIVERSITAS AMIKOM YOGYAKARTA.2019

A B S T R A C T

YATS Colony is a home for rooms, bistros, boutiques, and collaborative work spaces. YATS Colony is the home of creative people who want to feel safe exploring extraordinary projects or embracing order in their personal sphere. Located on the western side of Yogyakarta, Indonesia, YATS Colony brings a tropical resort right in the heart of the city. As the name suggests, part of YATS Colony's philosophy is to create an energetic and courageous atmosphere, from design to operation.

In this thesis, researchers tried to increase the marketing potential of YATS Colony Yogyakarta Hotels by making a company profile video with a concept that unites the lifestyle, hotel atmosphere, and hotel facilities. The technique that will be used by researchers is the live shot and motion graphics technique.

The results of the research conducted in making this company profile video have met the requirements in the Multimedia aspect and information aspects. Making this company profile video is expected to be a solution to promote to the community and help prospective customers find out detailed information about YATS Colony Hotel Yogyakarta.

Keywords - Multimedia, company profile, live shot, motion graphics, promotions, hotels.

CategoryUndergraduate Thesis
Posted Date30 September 2019
Modified Date30 September 2019
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