PENERAPAN TEKNOLOGI MULTIMEDIA DALAM PERANCANGAN VIDEO COMPANY PROFILE SEBAGAI MEDIA PENDUKUNG PROMOSI PT. BONA MITRA PROPERTY DENGAN MENGGUNAKAN ADOBE AFTER EFFECT DAN ADOBE PREMIERE

Maydina Widowati, Akhmad Dahlan
UNIVERSITAS AMIKOM YOGYAKARTA.2019

A B S T R A C T

Company profile video is one type of promotional media that can be used by a company. Video media is a new form in a presentation to the public or investors. In the modern era, people prefer to hear and watch than to read text a presentation. It becomes more points.

PT. Bona Mitra Property located on Jl. Wonocatur, Banguntapan, Bantul, Yogyakarta is a company engaged in contractors, housing and building projects. But with these advantages, it has not been able to attract many investors to join in investing capital in various projects they have. Lack of information causes investor ignorance about existing projects.

Therefore PT. Bona Mitra property needs to create company profile via video. This is needed to convince investors to invest and make PT Bona Property Partners to develop their company. Based on the explanation above, it can be concluded that PT. Bona Property Partners need marketing tools that are able to convince investors to invest, so a company profile video is made. For this research entitled "Application of Multimedia Technology in the Design of Video Company Profile as Supporting Media for Promotion of PT. Bona Mitra Property ".

Keywords : Multimedia Technology, Company Profile Video, PT. Bona Mitra Property

CategoryUndergraduate Thesis
Posted Date20 April 2019
Modified Date20 April 2019
Download File Publikasi_15.12.8475.pdf
Google Scholar