PEMBUATAN IKLAN TELEVISI PADA “RSUD RAA SOEWONDO” PATI JAWA TENGAH

Rifky Adetya Prabowo, Mei P. Kurniawan
UNIVERSITAS AMIKOM YOGYAKARTA.2019

A B S T R A C T

RAA Soewondo Pati Hospital is the main referral hospital in Karisidenan with complete service that is the pride of the community. This hospital excels in the field of medical services and has a Clinic for Children with only one Karisidenan. As well as having professional human resources and prime health services at a cost affordable to the community and providing satisfaction for hospital service users, the surrounding community still thinks that the Hospital is still inferior to other hospitals and private hospitals around.

Advertisements are expected to be able to overcome the above problems. Television advertisements are chosen because they are more effective than advertisements such as social media because there are still lay people who are blind about social media like parents. The research methods that will be carried out are data collection methods, analytical methods, development methods and testing methods.

The advertisement produced is a time lapse advertisement and a live shoot that contains medical excellence, comfort inpatient room and installation excellence such as a clinic for children. Then the ad will be handed over to the RAA Soewondo Pati Hospital.

Keywords : RAA Soewondo Pati Hospital, Advertisements, Time Lapse, Live Shoot.

CategoryUndergraduate Thesis
Posted Date20 April 2019
Modified Date20 April 2019
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