PERANCANGAN DAN PEMBUATAN IKLAN LAYANAN MASYARAKAT TERHADAP DAMPAK NEGATIF GADGET DAN INTERNET PADA ANAK MENGGUNAKAN MOTION GRAPHIC (STUDI KASUS: DINAS KOMUNIKASI DAN INFORMATIKA KABUPATEN ACEH SINGKI

Rizki Pratama, Mei P. Kurniawan
UNIVERSITAS AMIKOM YOGYAKARTA.2019

A B S T R A C T

The development of gadgets and the internet move so fast, various benefits and conveniences offered changed the lifestyle of today's society, according to data from the Kementerian Komunikasi dan Informatika there are 82 million internet users in Indonesia, the data includes children who are still at school age. In fact, gadgets and the internet can have a negative impact on children if not monitored properly.

To help the government in disseminating the negative impacts of gadgets and the internet, the researchers designed and created public service advertisements that would be published through social media by taking research locations in Aceh Singkil District. The technique used in designing and manufacturing public service advertisements is a motion graphic technique because it is considered the most appropriate in conveying graphic information in the form of video and also doesn’t require a long time.

This public service advertisement is expected to provide knowledge to parents to further enhance their supervision of children in using gadgets or the internet. The results of this test indicate that this public service advertisement is feasible to be published with a percentage of 51% of the assessment of the Aceh Singkil District Dinas Komunikasi dan Informatika and 48% of the assessment given by the community.

Keywords - gadgets, internet, negative impacts, public service advertisements, motion graphics

CategoryUndergraduate Thesis
Posted Date20 April 2019
Modified Date20 April 2019
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