PERANCANGAN IKLAN LAYANAN MASYARAKAT TENTANG NARKOBA BERBASIS MOTION GRAPHIC UNTUK REMAJA

Stepanus Bagus Hendrik Dwi Atmojo, Kusnawi
UNIVERSITAS AMIKOM YOGYAKARTA.2019

A B S T R A C T

Drugs are substances or drugs that are dangerous if misused. Today's drugs have become a serious problem and brought Indonesia into an emergency. There is also a large amount of abuse for teenagers. This is due to the psychology of adolescents who are still not stable so that they are easily affected by the surrounding environment. The influence of drugs on adolescents can even have more fatal consequences because it inhibits the development of his personality.

This design aims to provide information to the public, especially teenagers about the types of drugs, the impact of drug abuse and the handling or rehabilitation of drug abusers. The information is packaged in the form of motion graphics with simple icons and animations that make it easier for teens to receive messages visually. This design uses procedural methods that outline the steps to produce a product.

This method begins with the background, design goals, library data collection, data identification, analysis, media design, production processes, and design results. From this design, the main media was produced in the form of "Motion Graphic-Based Public Service Advertisements" that provide information about drugs, types of drugs, the effects of drug abuse, and motivational words about drugs.

Keywords: Drugs, Multimedia, Motion Graphic.

CategoryUndergraduate Thesis
Posted Date20 April 2019
Modified Date20 April 2019
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