PERANCANGAN DAN PEMBUATAN IKLAN TELEVISI SEBAGAI MEDIA PROMOSI PADA KERAJINAN FIBERGLASS PUTRA BANDUNG BONDOWOSO DENGAN TEKNIK LIVE SHOOT

Wisnu Kumaya Putra, Barka Satya
UNIVERSITAS AMIKOM YOGYAKARTA.2019

A B S T R A C T

In this modern era products of a company will be more effective if they use advertising media to persuade consumers as strategy to attract attention and to explain the quality of the product to consumers.

Making television advertising as a media campaign seems very necessary on Fiberglass Bandungbondowoso Handicraft because with the making of television advertising as a promotion media to encourage the market of fiberglass work products will make people be more familiar and will know the product more. If the marketing strategy only uses advertising brochures it will not be very appealing for people to buy the products.

In the process of making advertising video using live shoot and motion graphic technic and the process of making advertisement as the promotion media of bandungbondowoso fiberglass using adobe premiere, adobe after effect dan adobe audition softwares.

Keywords: Advertising, Promotion, Live Shoot, Motion Graphic.

CategoryUndergraduate Thesis
Posted Date15 Maret 2019
Modified Date15 Maret 2019
Download File Publikasi_15.12.8811.pdf
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