PERANCANGAN MEDIA IKLAN NIAGA TOUR AND TRAVEL DI KOTA YOGYAKARTA

Fandi Ryan Saputra, Rizqi Sukma Kharisma
UNIVERSITAS AMIKOM YOGYAKARTA.2018

A B S T R A C T

Promotion is the activity of communicating and providing information about product excellence and influencing prospective customers to buy or use a product in the form of goods or services. Company promotion is very important because it affects the results of the sale of a product or service, which has an impact on the sustainability of a company.

Niaga Tour is a company in the field of tour and travel services. This travel company has attractive facilities and packages, for example customers can rent cars, tour highlights, tour packages, and also can book airline tickets. To meet the needs of prospective customers, companies need media that can provide information and visualization about the company's products. With clear information about a product, the prospective customer trust will increase and influence the interest of prospective customers to use the company's products.

Through advertisement videos that are designed using (live shot technique, timelapse, motion tracking) and implemented in product promotion to Niaga Tour companies as well as prospective customers through social media, prospective customers get fairly clear information and visualization regarding company profile and products, so that prospective customers feel confident and confident to use the Commerce Tour company products.

Keywords : Promotion, Information, Multimedia, Live Shot, Timelapse, Motion Tracking, Niaga Tour

CategoryUndergraduate Thesis
Posted Date31 Desember 2018
Modified Date31 Desember 2018
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