PEMBUATAN VIDEO IKLAN LAYANAN MASYARAKAT BUSWAY TRANS JOGJA SEBAGAI MEDIA EDUKASI MENGGUNAKAN TEKNIK LIVE SHOOT DAN MOTION GRAPHIC

Muhammad Irfan Sedana, Akhmad Dahlan
UNIVERSITAS AMIKOM YOGYAKARTA.2018

A B S T R A C T

Trans Jogja is a public transportation based on the Busway / Bus Rapid Transit that operates in Yogyakarta and surrounding areas.

The first Trans Jogja management was PT Jogja Tugu Trans as a consortium of cooperative unions that manage urban and rural public transportation in Yogyakarta (Koperasi Pemuda Sleman, Kopata, Aspada, Kobutri, dan Puskopkar) and Perum DAMRI. Since 2017, the busway operations are managed by PT Anindya Mitra Internasional (AMI). All operational managers are under the auspices of the Provincial Department of Transportation of DIY.

Busway Trans Jogja has minimal promotion to the general public. It can be proved by the lack of advertising in various media such as newspapers, and local television. With the making of this public service announcement, advertising is expected to be a promotion and delivery of educational messages to the public in an interesting way.

Keywords : Advertising, Public Service Advertising, Television, Transportation, Busway Trans Jogja

CategoryUndergraduate Thesis
Posted Date31 Desember 2018
Modified Date31 Desember 2018
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