PERANCANGAN DAN PEMBUATAN VIDEO PROFIL PADA AITA COFFEE & LOUNGE SEBAGAI MEDIA PROMOSI

Fadilah Syafitri, Bhanu Sri Nugraha
UNIVERSITAS AMIKOM YOGYAKARTA.2018

A B S T R A C T

In the technological era, video development is growing rapidly. One of them is in making profile videos that are used to deliver or notify products or services to attract prospective customers.

The making of this profile video in addition to aiming to attract prospective customers is also aimed at promoting products or services in order to increase the income graph of one of the places that has been promoted. Aita Coffee & Lounge, this cafe does not only provide coffee and hangout for young people, but this cafe is often used as a place for artists to share knowledge with young people who want to learn art. With a place far from the city, Aita Coffee & Lounge needs a video that can support marketing in the market segment and enhance the image of Aita Coffee & Lounge for consumers.

In making this video, the author uses Mirrorrless cameras to record videos and uses Adobe Premiere Pro CC 2015 software, the results of the study will get HD-format videos that will display the form of Aita Coffee & Lounge which will then be displayed on Youtube and Instagram social media , this video will be used as one of the promotional media from Aita Coffee & Lounge.

Keywords : Video Profile, Promotion Media

CategoryUndergraduate Thesis
Posted Date31 Desember 2018
Modified Date31 Desember 2018
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