PERANCANGAN DAN PEMBUATAN IKLAN ANIMASI 2 DIMENSI PRODUK AIR MINUM DALAM KEMASAN “ARTHESS” PADA PT. LINGGA HARAPAN JAMBI SUMATERA

Bayu Aji Santoso, Mei P. Kurniawan
UNIVERSITAS AMIKOM YOGYAKARTA.2018

A B S T R A C T

Arthess is a local brand and a pioneer in bottled drinking water products produced in Jambi city by PT. Lingga Harapan since 1992. As time goes by, the competition of similar products has become increasingly stringent, the advertising media that previously used were not matched by increasingly advanced technology nowadays.

Here the researcher tries to design and create a 2-dimensional animated advertisement based on an analysis of the subject matter. Advertising as a modern and effective form of creative communication through internet media, specifically through the Arthess official website. Researcher using frame by frame animation technique digitally.

With this advertising media, it is expected that PT. Lingga Harapan as a producer of the Arthess brand can do deliver a message, remind, and preserve Arthess products as the main choice of bottled drinking water products for people.

Keywords - Advertising, Bottled Drinking Water Advertisement, Designing, Making, Animation, 2-Dimensional Animation, Frame by Frame.

CategoryUndergraduate Thesis
Posted Date31 Desember 2018
Modified Date31 Desember 2018
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