PERANCANGAN DAN PEMBUATAN IKLAN TELEVISI HALIFAX CAFE SEBAGAI MEDIA PROMOSI

Dhena Ariesta Nugraheni, Barka Satya
UNIVERSITAS AMIKOM YOGYAKARTA.2018

A B S T R A C T

Current technological developments are very rapid in the field of multimedia, especially advertising. Advertising is one form of media information that is suitable for conveying messages and appealing to the public so that consumers can interact directly with what they have seen on the types of products or services that have been offered.

With delivery advertisements in the form of visual video styles can help market the product or service offered, this providing an image to consumers to be able to trust the results of advertisements launched by the company.

Halifax Cafe, one of the unique cafes with low prices with a classic concept. Create a Halifax Cafe ad by applying live shoot techniques and graphic engineering movements that can move with additional effects with an attractive appearance into the video so that the audience can understand the purpose of advertising.

Keywords : Multimedia, Advertising, Motion Graphic, Liveshootl, Halifax Café..

CategoryUndergraduate Thesis
Posted Date31 Desember 2018
Modified Date31 Desember 2018
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