PERANCANGAN DAN PEMBUATAN IKLAN TELEVISI VIEW JOGJA TOUR AND TRAVEL YOGYAKARTA

Bima Satriya Pahlawan, Mei P Kurniawan
UNIVERSITAS AMIKOM YOGYAKARTA.2018

A B S T R A C T

View Jogja Tour and Travel Agency is a travel agency agency. the company specializes in transportation services with rental models and travel services in groups or individuals, in the presence of this company is not so well known by its market segment, because it is a travel agent although relatively large but not yet known by some people.

With the advertising media, according to the author's observation and data from the manager is expected to be able to capture a wider market segment than before, therefore the means of advertising is needed in this company so as not to be left behind from other travel agent competitors, With the problem of advertising factors , then the authors assume the need for a sustainable advertising media program in order to increase market share for this company so that will reach the desired target market.

With the design of appropriate advertising media and conceptual so it is expected to be able to inform the existence of View Jogja Tour and Travel Agency to the fullest.

Keywords: SWOT Analysis, Travel Agency, Advertising

CategoryUndergraduate Thesis
Posted Date31 Desember 2018
Modified Date31 Desember 2018
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