PERANCANGAN DAN PEMBUATAN IKLAN TELEVISI ITSRAIN.CO YOGYAKARTA

Erwin Firmansyah, Mei Parwanto Kurniawan
UNIVERSITAS AMIKOM YOGYAKARTA.2018

A B S T R A C T

ITSRAIN.CO Yogyakarta is a clothing company or commonly called distro. This company products are shirt, t-shirt, pants, jacket, etc. ITSRAIN. CO Yogyakarta still using social media as a media promotion, such as Instagram or Facebook.

We try to analyze major problems that happen at ITSRAIN.CO Yogyakarta and we're also try to get them solution about optimizing media publicity which is making a TV advertisement for them. The method that we use are data collecting, SWOT analytical method, and advertisement planning using storyboard. We're developing this method into a video making as the next step as well. The post-production step are editing, finishing, and rendering.

The benefit of this media promotion is to introduce ITSRAIN.CO Yogyakarta to attract more customers. We choose to made video as an advertisement media because a video could attract more interest and human sense like vision and sound. This video advertisement was made from combination of picture, sound, and text. That's make multimedia could spread information about ITSRAIN.CO Yogyakarta more easy and more faster than any other advertisement media.

Keywords - advertisement, promotion, video, multimedia, and ITSRAINCO.Yogyakarta.

CategoryUndergraduate Thesis
Posted Date29 September 2018
Modified Date29 September 2018
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