PEMBUATAN MEDIA PROMOSI PRODUK HONX MENGGUNAKAN TEKNIK MOTION GRAPHIC DAN LIVE SHOOT

Aini Ma’rifah, Rizqi Sukma Kharisma
UNIVERSITAS AMIKOM YOGYAKARTA.2018

A B S T R A C T

Honx is a brand of camera’s bag. That is a handmade produk. Design of the bag is different from the others, simple and looks exclusive. Product of Honx have a potential to compete with a big camera’s product such as National Geographic and others.

Since Honx established, promotion is done by owner only use mouth to mouth communication. Recently, social media also used to promotion such as facebook, instagram and some online store like a blibli.com and tokopedia. It turns out this media is still considered minimum because only show an image and text. To maximize the promotion, one way that is making video advertising. That video will use motion graphic and live shoot techniques which will make the video seem more life so that consumer can see this product more clearly.

Keywords – Media promotion, Multimedia, Instagram, Live shoot, Motion Graphic, Adobe After Effect CS6

CategoryUndergraduate Thesis
Posted Date11 Juni 2018
Modified Date11 Juni 2018
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