PERANCANGAN DAN PEMBUATAN IKLAN TELEVISI “KLASIKA PHOTOGRAPHY” BANTUL YOGYAKARTA

Amirudin Khorul Huda, Mei P. Kurniawan
UNIVERSITAS AMIKOM YOGYAKARTA.2018

A B S T R A C T

Advertising is a means of supporting the promotion media. Advertising on television media is a combination of visual and audio elements. The main discussion in this thesis is about the vidual message delivered through the visual elements used in television commercials. The visual element is an important stimulus or sugerti to convey the message and goals that the producer wants to reach the target market.

Advertising is very important role in terms of introducing or promoting a product to the public or consumers. However, advertisements aimed at the general public, especially those aired through television advertising rides, are extremely vulnerable to violations of advertising ethics contained in the Book of Ethics of Indonesian Pariwara.

Promotion media in the form of video ads aims to promote and introduce Studio Photo Classification Photography to the public. In addition, ads can attract the senses and attract interest, because it is a combination of many media such as images, sound, and text, so that with multimedia companies can convey information about the company well.

Keywords - Tv, Multimedia, Video

CategoryUndergraduate Thesis
Posted Date13 Maret 2018
Modified Date13 Maret 2018
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