PEMBUATAN IKLAN PADA RENTAL MOBIL MATA ELANG YOGYAKRTA MENGGUNAKAN TEKNIK LIVESHOOT DAN MOTION GRAPHIC SEBAGAI MEDIA PROMOSI

Dimas Alfian, Agus Purwanto
UNIVERSITAS AMIKOM YOGYAKARTA.2017

A B S T R A C T

Mata Elang Rent Car Yogyakarta is a Rent car located at Jl. Ringroad timur No. 4 Rt. 09 jaranan Banguntapan Bantul Yogyakarta. Rental Car Mata Elang Yogyakarta provides services in the form of shuttle travelers, take to the tourist attractions in yogyakarta or in accordance with previous consumer demand. It also provides a lock-off facility with some existing levers included. currently the media campaign that is owned by Mata Elang car rental is still very minimal. Namely just by using facebook media and only in the form of text only. This leads to a picture of the fleet, service and procedures for car racing not being able to convey properly What should be prepared by the Mata Elang Car Rental to make it easier for consumers to rent an existing fleet?

In this thesis, researchers try to analyze the main issues that exist. Using data collection methods. Conduct analysis by using SWOT analysis, production method, and evaluation method.

The resulting video is an ad video with a duration of 1 minute, 1 second. which is intended to provide information to consumers. In addition, researchers also recommend the Mata Elang Car Rental to upload videos to other social media such as instagram, facebook, tweeter and other social media with the aim to reach various social media users.

Keywords: Video ads, Promotion, Mata Elang Rent Car, Live Shoot, Motion Graphic.

CategoryUndergraduate Thesis
Posted Date( undocumented )
Modified Date23 Oktober 2017
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