PEMBUATAN IKLAN MUTIARA CAFE DENGAN PENGGABUNGAN METODE LIVE SHOOT DAN MOTION TRACKING

Johan Yulian Tri Wastono, Rizqi Sukma Kharisma
UNIVERSITAS AMIKOM YOGYAKARTA.2017

A B S T R A C T

Mutiara cafe opened since April 25, 2017, this Cafe provides a variety of heavy meals, light and drinks. This cafe was founded by Pralampito Yogo Asmoro, Cafe is quite new and not yet one year old. Mutiara Cafe is located in Ruko Grand Tlogoadi no. R-23, Jl. Kebun Agung, Gandekan, Getas, Tlogoadi, Mlati, Sleman, Yogyakarta. This cafe has no branch and the only one in Jogja. Mutiara cafe is open daily from 08.00 noon to 12.00 pm. Mutiara cafe occupies a 2-storey building, where each floor has a different interioir architecture, but still puts the comfort. The first floor is indoor area with homy design. The 2nd floor is semi out door and for smooking area. The special menu of this Cafe is coffee which is directly formulated by barista. In addition to the coffee menu Mutiara Cafe presents fried rice, spaghetti and snacks.

Mutiara cafe has recently opened and is still in increased promotion because until now Mutiara Cafe has not been visited. Currently Mutiara Cafe promotes through social media and brochures. Social media often used Mutiara Cafe for promotion is Instagram by posting the product in the form of photos and new will try to use promotional video to introduce to public.

Keywords: Pearl Cafe, promotion, social media,brochures, promotional video, instagram

CategoryUndergraduate Thesis
Posted Date( undocumented )
Modified Date11 September 2017
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