PERANCANGAN DAN PEMBUATAN IKLAN TV HOTEL GRIYA JOGJA

Muhamad Imam Hidayat, Mei P. Kurniawan
UNIVERSITAS AMIKOM YOGYAKARTA.2017

A B S T R A C T

Hotel Griya Jogja is a new hotel with boutique design located in downtown Yogyakarta. Hotel Griya Jogja also wrapped facilities offered as well as professional services. Hotel Griya Jogja is equipped with facilities Meeting Room, Restaurant, Salon & Spa (Nathalie Salon) and a quality massage place (Griya Bugar Massage). Currently there are some important things with the existing system that is about the media promotion offered by Hotel Griya Jogja still limited to the print media such as brochures and billboards.

With the problems that occur researchers try to analyze the points that occur and provide solutions at Hotel Griya Jogja to be made television ads to be more optimal. For television advertising is more using storyboard, using Adobe After Effects. To produce television advertising of course through three stages, namely, pre-production stage, production stage, and post production stage. Preproduction is the stage of preparing the needs for the next stage of the stage. The next stage is the production stage. And the last stage is the post-production stage.

Promoting and introducing Hotel Griya Jogja to the public is the purpose of this video ads. In this case it takes creativity to design video ads to attract consumers. It is expected that this video advertisement is useful for Hotel Griya Jogja to improve the image of the hotel and can expand the market share.

Keywords - Advertising, Promotion, Video, Hotel Griya Jogja.

CategoryUndergraduate Thesis
Posted Date( undocumented )
Modified Date05 Agustus 2017
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