PEMBUATAN MEDIA PROMOSI GITAR “CANTING GUITAR” SOLO DENGAN MEDIA VIDEO KLIP

Firman Dwi Kurniawan, M. Rudyanto Arief
UNIVERSITAS AMIKOM YOGYAKARTA.2017

A B S T R A C T

The development of acoustic music in Indonesia is developed enough but not so much ogled the wider community, as with the sale of the guitar akustinya also not so attractive to the public. This is the background for making a video clip Niar - Someone Like You as a media campaign to introduce one of the local guitar products with international quality branded "Canting Guitar" to the wider community. Media video clip is very appropriate as a promotional medium because more can visualize products guitar "Guitar Canting" sosia it through media or streaming video.

Multimedia applications have not been fully implemented by the manufacturer of guitar "Canting Guitar" as a media campaign guitar products. Manufacturer guitar "Guitar Canting" many still use the online shop as kaskus media, and social networking to promote their products. Perhaps it is now commonplace in society and the lack of public response. Maybe the way we advertise using video clips more people can enjoy and understand the purpose of these ads that received a positive response.

Thus the making of promotional media is expected to realize its initial goal to promote guitar "Canting Guitar" Acoustic music in introducing to the general public and market his guitar into the music market Indonesia

CategoryUndergraduate Thesis
Posted Date( undocumented )
Modified Date20 Juni 2017
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