PERANCANGAN DAN PEMBUATAN IKLAN TELEVISI MAGNETO HOLIDAYS & JOGJA OUTBOUND

I Wayan Wipra Satya Pradana, Mei P. Kurniawan
UNIVERSITAS AMIKOM YOGYAKARTA.2017

A B S T R A C T

We are now entering a digital era where all information is easily available instantly. It is time we take advantage of technological developments with maximum effort and one of the way is to utilize the existence of television media as a means of promotion of a product. Because of the increasingly massive competition in the field of business, all parties must find a surefire way to introduce services and goods.

The author analyzes and designs a television advertisement built using 2D animation techniques, with analysis stages including analysis of strengths, weaknesses, opportunities and threats or often called SWOT analysis.

The combination of various multimedia elements such as images, text, audio and special effects combined into a television commercial in the form of video can be used to boost the popularity of a company. From this research is able to produce a television advertisement that is very efficient in terms of energy and cost, its contents easily understood by the community and able to present new innovations in the world of advertising.

Keywords - Television, Advertisements, Animation, Multimedia, Video

CategoryUndergraduate Thesis
Posted Date( undocumented )
Modified Date19 Mei 2017
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