PERANCANGAN COMPANY PROFILE SEBAGAI MEDIA INFORMASI PADA ASMI SANTA MARIA YOGYAKARTA

Yakobus Priyo Dwi Atmojo, M. Rudyanto Arief
UNIVERSITAS AMIKOM YOGYAKARTA.2017

A B S T R A C T

This study reviewed the media information in ASMI Santa Maria Yogyakarta. Where so far still using simple information delivery media, namely through the print media. The print media such as brochures, and banners. This makes ASMI Santa Maria Yogyakarta has limitations in the delivery of information .. To the researchers will create a company profile video as a medium of information to enhance the positive value for ASMI Santa Maria Yogyakarta.

In this study, data were collected through observation, questionnaires to 30 respondents in masyaraka to determine the response of respondents to each variable. Then do the data analysis of quantitative and qualitative analysis. From the analysis, obtained a score of 485 or update rate of 50.9% and a promotional rate USD 468 or by 49.1%. Of existing indicator score, add up the results will show up where the feasibility of video as a medium of information ASMI Santa Maria Yogyakarta.

From the analysis it can be concluded that the video profile as a media campaign and information ASMI Santa Maria Yogyakarta considered "Eligible". It is based on the calculation scale stating that if the entire value of the indicator are summed to produce a total value of 953 where the value is between 751-975, it is stated "Eligible".

Keywords - Video, Company Profile, Promotion, Information, ASMI Santa Maria Yogyakarta

CategoryUndergraduate Thesis
Posted Date( undocumented )
Modified Date19 Mei 2017
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